How To Personalize Ad Experiences Using Ai Powered Performance Marketing Tools
How To Personalize Ad Experiences Using Ai Powered Performance Marketing Tools
Blog Article
How to Set Up Conversion Tracking for Google Ads and Facebook Ads
When you set up conversion tracking, Google will give you a global site tag and an Event Code. Place the global site tag in the header of your website and the Event Code on the page where you want to track a specific conversion action.
Next, create a new campaign or edit an existing one to ensure the campaign objective aligns with your conversion goal. Choose a conversion event and add it to the ad group.
What is Conversion Tracking?
Conversion tracking is the ability to measure user actions after clicking an ad. This includes actions such as purchases, app downloads, form submissions and website visits. Having conversion tracking is critical to optimizing your Google Ads and Facebook ads.
Adding standard conversion tracking is simple and can be done from within your Ads account. First, you need to decide what types of conversions are important to you (e.g., product sales, lead form submissions, phone calls).
Once you have decided on what your most important conversions are, head over to the Google Ads account and click the Tools icon in the upper right corner. Then select the "Set up conversion tracker" option and follow the prompts to install a tag on your site. This will track the standard conversions that are most important to you. You will also need to set up your conversion attribution window and your value.
Types of Conversions
There are several different types of conversions you can track, including standard events like leads and purchases. You can also set up custom conversions based on URL rules, which are helpful for tracking actions that don’t fit into existing categories.
When you create a standard conversion action, you’ll be prompted to choose an event name, a value, and an attribution window. You can also specify whether you want to count tax and shipping when calculating your conversion value.
Google Ads then generates a piece of tracking code that you can add to your website. Depending on your site platform and coding skills, you’ll either need to use a tool like Google Tag Manager or place the code directly on your website. Once the conversion tracking tag is in place, a temporary cookie will be placed on people’s devices whenever they click your ads. This lets Google Ads know when they’ve completed the conversion goal you’ve predefined.
Google Ads
Google Ads offers several types of conversion tracking for websites and other data sources. You can track the number of conversions, the value of each conversion, and the time frame for which they’re recorded.
To set up conversion tracking for a website, click the wrench icon in the top right of your Google Ads account and select “Google Ads Conversion Tracking.” You’ll be provided with a tag or code snippet that you need to add to your site to record the conversions.
In the tag settings, you can configure the conversion name, window, count, and value. You can also choose whether to enable enhanced conversions and send dynamic values, which is useful for capturing leads through forms. Once you’ve configured the tag, you can test it in Google Tag Manager to make sure everything is functioning correctly. It may take up to 24 hours for your conversion data to appear in Google Ads. This is normal.
Facebook Ads
To track conversions through Facebook Ads, start in the 'Pixels' influencer tracking software page of your ad manager. Click the 'Add pixel' button and select the standard event.
On the next page, select the name of your pixel, and enter the event code. Click 'Save' and you're ready to go!
To set up conversion tracking on Google Ads, first sign into your Google account. Then, navigate to the Tools menu and expand Conversions. From here, you can create a new conversion action. Choose the type of action you'd like to track (e.g., newsletter subscription). You can also configure other settings such as attribution windows and conversion values.
Next, you'll need to add a Google tag to your website. The code will contain an ID and a label that you can use to identify the conversion in Google Analytics. The tag is placed below the global site tag in the header of each web page. You may also get a separate Event Code for each target page.